RAGÚ

RAGÚ launched a new line of pasta sauces with no added sugar, 100 percent olive oil and wholesome ingredients. It is a pantry staple for real moms who can feel good about what they are serving their family. During the development of the new pasta line sauce, we conducted a nationwide survey to millennial moms with young children to understand how they feel about the everyday dinner experience. We uncovered that the majority of moms feel more stress during the busy back-to-school season when compared to the summer. Additionally, three-out-of-four moms worried about the ingredients in their children’s diets. These survey results guided our media outreach for the new product launch around the back-to-school timeframe. We used the data to create a visual infographic for journalists. A lifestyle fitness influencer was engaged to highlight quick, nutritious recipes with RAGÚ Simply for local broadcast networks. Her content was also used in a syndicated feature release for print and online outlets. The campaign launch included top placements in Rachael Ray Every Day and Hungry Girl, among others.