Chloe Wine Collection

Wine is a cluttered category and can be a challenge for a relatively new brand. Chloe Wine Collection included a beautiful label and bold flavors. There was an opportunity to further drive consideration and trial among the target audience of millennial females and increase engagement on the brand’s social media channels. We activated a strategic multi-tier influencer approach with key driver pulse points throughout the year. This group of influencers known as the Chloe Collective created engaging content that reached new audiences, authentically promoted the wine portfolio, highlighted the brand personality and fostered loyalty.