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Ideas that Shape the News

Joanna Scott

The media landscape is dynamic, ever-evolving. I enjoy the challenge of moving beyond traditional PR tactics to help brands creatively and strategically share their stories. From relationship building with journalists and influencers to writing bylined articles and planning larger-scale campaigns, all while keeping a focus on the client’s goals.

What I Do
  • Media Relations
  • Writing & Editing
  • Content Creation
  • Influencer Marketing
  • Integrated Campaigns
  • Strategic Planning
  • Account Management
  • Events

My Story

A communications specialist with more than ten years of experience, my background includes working with clients in the food & beverage, travel & tourism, real estate, non-profit and advanced manufacturing industries. I’ve had opportunities to develop and execute public relations campaigns, secure strategic editorial coverage and coordinate digital influencer partnerships. This work includes initiatives at the local community level to collaboration with global, integrated marketing teams.

 

Professionally, I’ve worked for the full-service marketing agency, Crawford Strategy, in Greenville, South Carolina and public relations agency, Hill + Knowlton Strategies in Chicago. Prior experience also includes roles at Kroger, White River State Park and The Associated Press. I have a M.A. in Public Relations and Advertising from DePaul University and B.S. in Business Administration from the University of Evansville.

 

I live in Charlotte with my husband and two energetic boys. If I’m not keeping up with them, you’re likely to find me in the middle of designing a renovation project for our fixer-upper house. We’re on our third house remodel, which is always an adventure.

Where I’ve Worked

2022 - Now
Freelance Public Relations Consultant
2019 - 2019
Senior Public Relations Account Executive at Crawford Strategy
2014-2018
Senior Associate at Hill + Knowlton Strategies
2012-2013
Regional Administrative Assistant at The Associated Press
2010-2011
Public Affairs Administrative Assistant at Kroger
2008-2009
Program Coordinator at White River State Park

Education

2012-2014
Master of Arts, Public Relations and Advertising at DePaul University
2005-2009
Bachelor of Science, Business Administration at University of Evansville