Susan G. Komen for the Cure was the center of media coverage and public outcry in 2012 after the organization changed its grant funding policies and ended its support of Planned Parenthood. There were accusations of Komen being more vested in politics, rather than the interest of women’s health. Many were emotional about the decision and used social media to spread the news quickly. Three days following the announcement, Komen reversed its decision which sparked greater debate among supporters and opponents.
Below is the deck that was presented to a DePaul University graduate Crisis Communications class. It is an assessment of how the Komen organization handled the 2012 crisis and provides recommendations for what should have been done to manage the situation.